Why Zoho CRM is the best CRM Software for 2022.

Some of the largest businesses on the planet trust Zoho CRM.

Some of the top leading businesses on the planet trust Zoho CRM to automate their entire sales and marketing processes. They use it to boost sales as well as build meaningful lasting customer relationships. The pandemic has created a great shift in terms of how businesses interact and engage with both existing and potential customers in order to drive sales. It’s now more important than ever to understand what a CRM software is actually designed to achieve so that you can select the right CRM solution for your business in 2022.

Zoho CRM has been accredited with multiple awards and is consistently recognized as one of the leading cloud-based CRM software. In terms of lead generation, pricing, sales automations, integrations and customisations, Zoho CRM was recently acknowledged by PC Magazine as one of the best CRM software for 2022.

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What is CRM Software?

Before we go into why Zoho offers the best CRM software out there, it’s important to first familiarise yourself with the concept of CRM software and what it is meant to achieve. The term CRM stands for Customer Relationship Management. Customer Relationship Management simply put, is the process of managing customer interactions in terms of engagement and communication. The focus is not only on existing customers but also on potential customers through lead generation. CRM Software put all your strategic efforts into a single system that helps you to manage your customer database, interactions, sales force automation and marketing campaigns. CRM software has increasingly become important to businesses who want to improve customer experience, build customer loyalty, empower employees, drive productivity and streamline their sales pipelines.

Zoho CRM is built for every business across every industry.

One of Zoho CRM's major features is that it is designed to cater for every business large and small across various industries no matter where you are in your business journey. Canvas is a unique feature within Zoho CRM that allows you to personalise your user interface so that you can navigate it with ease and access the features that are the most relevant to you. CRM platforms sometimes have too many features that can make them tedious, overwhelming and difficult to use. This not only affects your team’s adoption levels but can also interferes with their overall productivity. The amazing thing about Canvas is that you do not even need to use a single line of code so anyone within your team can achieve this through an easy-to-use drag-and-drop editor. You can redesign the layout for the backgrounds, buttons, lists and fields that are within your Zoho CRM user interface according to your own personal tastes and requirements. Working with a user friendly interface drives usage and creates a happier work environment for your team.

Retain the right customers and focus your marketing efforts where it counts.

Not all customers are created equal and knowing where to focus all your sales and marketing efforts makes a huge difference to your bottom line. Zoho CRM is an all-in-one marketing automation platform that works with a highly intelligent sales funnel workflow designed to blow your sales through the roof. The most successful businesses close sales like it's about to go out of fashion simply because they have a well-structured sales funnel that helps them to convert prospective buyers into customers. Zoho CRM helps businesses to have a clear view of their customer journey map from the time a customer makes first contact with their brand to the final stage when they actually make a sale. Zoho CRM has features such as Lead Scoring, Social Media integrations, Google AdWords integrations, offline campaign management and website forms lead tracking to help you to build your online presence, referrals and organic ratings. You can implement successful lead nurturing campaigns through Zoho CRM’s website live chat and marketing automation capabilities.

Zoho CRM also has an interesting feature called Zia which is an AI companion that helps you to manage your customer relationships like a pro. Zia assists you to start and carry out conversations with both prospects and leads and also predict which of these leads are most likely to become buying customers. With Zia, you don’t have to shoot in the dark as you will be in a better position to close deals and boost your sales conversions. To learn a little bit more about Zia please click here.

Bid farewell to generic email blasts and cold calls that never convert.

Closing the gap between your sales and marketing teams in one of the top revenue growth strategies that every business needs to have on their board. If your sales and marketing teams are not aligned, you could be losing opportunities that would have boosted your sales conversions. Zoho CRM offers seamless integration with over 100 business apps and popular email marketing tools such as Mailchimp. By integrating your sales and marketing activities, you will be able to sync all your contact and campaigns. This gives you a clean up-to-date and duplicate free database that is packed with rich data that helps you to determine the campaigns that each lead interacted with the most. Both your sales and marketing teams will have access to the same data offering them vital information on the quality of your leads. Using Zoho CRM’s marketing attribution features, your teams will also be able to identify the campaigns that brought in the best results.

Using Zoho CRM, you can segment your customer base using filters such as lead source, region and level of responsiveness. This helps you to create targeted marketing campaigns that give you the best ROI.

Tap into the true pulse of your business with the right Sales and marketing metrics.

When it comes to sales, numbers don’t lie and they are for obvious reasons a key motivator. Zoho CRM comes with in-built analytics that help you to monitor every aspect of your sales pipeline from awareness to closing the deal. Zoho CRM gives you Lead Analytics, Deal Insights and Activity Stats that give you a clear understanding of how your business is performing. Using Zoho CRM’s AI-powered anomaly detector, your sales teams will be able to effortlessly monitor sales patterns and compare your actual sales performance against predicted trends. You can also keep track of email open rates, click rates and bounce rates to assess the effectiveness of your lead generation strategies and overall email marketing campaigns. Zoho CRM comes with standard reports and custom reports which you can create across multiple modules. Other amazing sales analytics features that you will find within Zoho CRM are cohorts, target meters, quadrants and zone maps.

Seamlessly integrate with the business apps that you are already using.

Zoho CRM offers next-level integrations to some of the top business apps that you are already using. As mentioned before, Zoho CRM integrates with over 100 business apps which may give you further opportunities to sustainably grow your business. The awesome thing is that for a good portion of these integrations, you are not charged for the integration process and it all happens within a few clicks.

Zoho CRM integrates with office suites such as Office 365, GSuite and PandaDoc. For telephony and messages services, it offers free integration to Twilio, WhatsApp and Ringcentral only to mention a few. Other amazing free integrations are with popular business apps such as Eventbright, Zoom, Slack, Xero, Quickbooks, Adobe Sign, Proposify, Google Ads, Facebook Ads Manager and Survey Monkey. All these integrations enable your team to work more efficiently with access to tools that help them to save time, be more productive and stay engaged.

Enjoy flexible monthly subscriptions that can grow your business.

One of the things that suffocate growing businesses are sticky and lengthy contracts that are difficult to get out of. Another thing is costly systems that are difficult to sustain in the long run. In South Africa, the rand often fluctuates against the US dollar making it sometimes expensive to pay for services at international currency rates. For small and growing businesses, keeping costs low is a top priority. Zoho CRM has a free plan which is ideal for start-ups and small businesses that are aiming to slowly ease into using high-performing business support systems. The features are just enough for your start-up to get started and then you can move onto other higher plans as your business grows.

Zoho CRM also offers affordable and flexible monthly subscriptions which help businesses of all types to be able to use the platform as and when required. With Zoho CRM, a business is not forced to sign up for long-term contracts meaning that they can cancel their subscription at any time. Zoho CRM’s full pricing structures are available online so there are no hidden costs or unexpected add-ons. This also makes Zoho CRM a leading contender as one of the top CRM software in South Africa and countries alike.

Grow your business in 2022 and beyond using the right CRM Software.

Every business is unique so it therefore up to you to determine which CRM software best meets your needs and requirements. Zoho CRM is designed to assist businesses of all types no matter where they are in their business journey or the industry they operate in to build healthy long-lasting customer relationships. The best CRMs give you valuable insights into what your customers need from you as well as how they behave; and this is what Zoho CRM does. By streamlining your sales pipeline and automating your marketing efforts, your business may see a jump in revenue growth as a result of much improved sales conversions. With next-level integrations, your teams do not have to toggle between platforms as data and functionalities seamlessly sync together.

Zoho CRM clearly offers mouth-watering features that taste as good as they sound. It offers the best value for growing businesses with customisable user interfaces, detail-rich reports, and AI-powered functionalities; top deck collaboration features for your sales and marketing teams and not forgetting hassle free monthly subscriptions which you can cancel at any time.

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Infolytics is a Zoho Authorised Partner and Registered Zoho Creator Partner. We offer expert Zoho assistance and help businesses of all sizes grow and reach their full potential during their journey of discovery, selection, implementation, training, and ongoing success with the Zoho suite of Web and Mobile Apps.

We are also digital growth experts with a passion for designing and executing innovative digital marketing strategies that boost business growth and increase revenue. At Infolytics, we are committed to being a sustainable partner to our customers by providing the best and the most reliable Zoho and Digital Marketing services.