Zoho is growing in leaps and bounds in the Middle East and Africa (MEA) with a thriving footprint in South Africa, Nigeria, Kenya, Tanzania, Egypt and Saudi Arabia (only to name a few). As we go into 2023, Zoho will be opening new offices in Kenya and Nigeria to support both it's growing Zoho Partner and client base. As Infolytics, we have also extended our Zoho Services to the other parts of the MEA with a growing client base in Zimbabwe, the UAE, Saudi Arabia, Swaziland, Uganda and Zambia. Winning the Key Business Contributor Award in South Africa is a reflection of the efforts we have been making to drive business growth in the country and the rest of the MEA region.

Our entire business runs on Zoho and this is a testament of our commitment to upskill our team continuously through practical use of the different apps.  Our experience with Zoho's suite of business apps allows us to customize the best process automation solutions for our clients and ensure that they get the most out of their Zoho investment. 

As we use Zoho on a daily basis, we are also quick to identify feature changes and upgrades which have proven to be valuable to our clients. We have also built a list of our favourite Zoho Apps based on the value that we have been able to give our clients. Some of our favourite Zoho Apps include Zoho CRM, Zoho Books, Zoho Sites, Zoho Social and Zoho One. Zoho CRM has helped us to take on an omni-channel customized approach to automating Sales, Marketing, HR, Accounting and Reporting business processes. We have seen amazing turnarounds for our clients as their sales conversions and revenues took an upward trend month-on-month in the past year. Zoho Books has allowed us to automate key accounting processes for our clients enabling them to enjoy seamless financial business operations.

Zoho Sites gives us the platform to build easy-to-use, clean and professional websites for our customers who wanted to create a solid online presence for their brands. We continue to see their online traffic rise with well-thought out lead generation strategies. Zoho Social continuously surprises us with new features and detail-rich analytics for Facebook, TikTok, YouTube, Instagram, Pinterest, Twitter, LinkedIn, Google Business Page and Ticketing-based support. Helping our clients to customize their dashboards and reports so that they can make data-driven decisions and also track their Return on Investment (ROI) is beyond fulfilling. We consider Zoho One to be the ultimate game-changer as we have been able to help many of our clients to manage every aspect of their business from Sales, Marketing, Finance, Operations to HR using only one business app. This has seen many of them streamline their business processes and save significantly on both their short-term and long-term operational costs.

Our goal for 2023 and beyond is to continue to raise the bar on streamlining and automating business processes using Zoho. 2022 was about optimizing our most efficient practices, building trust and relationships with our customers, creating custom solutions as well as exploring new regions. 2023 will be all about this and more as we look towards providing world-class service with uncompromising standards, improving overall user experience with the Zoho's ecosystem of business apps, forming partnerships that are valuable to our customers and helping as many businesses as we can to enjoy their Zoho investments fully.

Zoho is not just a cloud-based solution but a way of thinking about how to run a business efficiently and effectively. It's about moving away from silos and many overwhelming apps and moving towards a unified approach to running your Sales, Marketing, Accounting, Operations, HR, Support and IT departments. We are looking forward to helping businesses to build long-term success driven by digital technology, business efficiency, collaboration, creativity and continuous learning.